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Delivering the
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Audience |
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Complete with celebrity endorsement
and secured sponsorship, a dedicated public relations team will
extensively promote Animal+World Show 2000 through national press,
television and radio campaigns; advertising on pub;ic transport;
mass leafletting, and mailshots and advertising to supporters of
animal welfare and environment groups.
Animal+World Show aims to attract
not only committed campaigners, but also those who are new to the
issues.
What makes us so confident that
we can deliver this attractive audience to your stand?
The answer lies in our previous
experience at the 1994, 1995, and 1996 events, coupled with our
improved promotional campaign for the year 2000 Show:-
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Above:
TV presenter Michaela Strachan and celebrity publicist
Meg Mathews support the Animal+World Show and the work
of Animal Defenders and NAVS.
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A new and exciting advertising
campaign, including extensive poster coverage in London Underground.
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A far reaching public relations
campaign targeted at national newspapers, women's magazines,
youth and lifestyle magazines, animal, green, and health publications,
entertainment guides and London-based TV and radio.
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Celebrity endorsement from
supporters such as Stella McCartney, Meg Mathews, Sir John
Gielgud, Julie Christie, Melinda Messenger, Sean Hughes, Mark
Owen, Jenny Seagrove, Hayley Mills and many more.
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Publicity in magazines of
the organisations behind Animal+World; a database of 30, 000
supporters; magazines to MPs, media, libraries, schools and
colleges. The profile of supporters is predominantly young
with good disposable incomes that they may spend on leisure
and entertainment.
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Special invitations
to schools and youth groups - Friday is 'Schools Day' and at
the 1996 event, 2,000 school children attended. |
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